Reebok x Black Math

A creative collaboration for the Sustainability Hub 2020 launch and campaign. Assets via Black Math’s Behance + Reebok.

“What we're made of matters.

Reebok is constructing a brand new reality: one where plastics get a second life and shoes are made from things that grow. They're on a journey toward a more sustainable future, and we helped visualize a plan for getting there.

Recycled & Regrown

Reebok's new sustainability initiative breaks down five key materials, illustrating their sustainable characteristics and explaining how they’re used. We dug into the details of each characteristic; learned all about the materials; and built a visual language for consumer-facing messaging.

And did we also put these ingredients in the blender to create a powerful smoothie? YOU HEARD RIGHT! When your shoes become too worn to wear, you’ll know they are perfectly tenderized and ready to eat*.

(*Reebok says not to do this)

The Elements

Bloom Algae / Castor Bean Oil / Eucalyptus Bark / Natural Rubber / Recycled Polyester

Elements as Campaign Assets

After visualizing each individual element, we worked with Reebok to bring the resulting imagery to the website, social, & out-of-home product campaigns. Every shoe that features one of these new sustainable materials will be identified, down the road, with its corresponding image.”

PORTFOLIO: behance.net/gallery/96928213/Reebok-Sustainability

IN THE WILD: reebok.com/us/sustainability_home

ALL CONTENT © 2020 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.​​​​​​​​​​​​​​