A collaboration between Black Math and Connelly Partners produced 5 broadcast spots for the Massachusetts Lottery featuring 4 different lottery games from Mass Cash, Keno, Instant Tickets to Numbers Game. Each spot created a custom “ticket world” of cut paper utilizing textures, colors and subtle movements to develop and highlight the unique environment.

Black Math handled creative concepting, storyboarding, character development, sound design, music and animation.

Copyright Black Math and Connelly Partners for MA Lottery. All rights reserved.