JACKIE O'SULLIVAN

Photo production for the launch of Flamingo, “body care for women with hair,” grooming company, Harry’s, first line of women’s products. Imagery created was featured on multiple outlets including product packaging, website homepage, product pages, dedicated emails, social posts and press. 

https://www.shopflamingo.com/

Images by Sharon Radisch for Flamingo. All rights reserved. Styling by JoJo Li and Justine Sweetman. 

Marketing campaign for the 2015 holiday season, including new product launches. Content produced for multiple outlets including website homepage hero, product pages, dedicated emails and social posts. 

Images by Leandro Farina for Harry's. All rights reserved. Styling by Noemi Bonazzi.

The “Not Just Anyone” brand campaign was developed and produced by LA-based creative agency Herman Scheer in partnership with Alma’s in-house team.

Herman Scheer developed (2) :30s hero CTV spots speaking to both consumer and provider audiences and a brand book for internal use. The Alma in-house team adapted the brand platform into evergreen assets across the website homepage, paid channels, organic social, and dedicated emails.

https://helloalma.com/

Video and images by Justin Chung for Herman Scheer & Alma. All rights reserved.

Marketing campaign for a new product launch requiring content for multiple outlets including website homepage feature module, product page, dedicated email and social posts. Webby award honoree for best email marketing.

Images by Nathan Perkel for Harry's. All rights reserved.

Reebok x Black Math

A creative collaboration for the Sustainability Hub 2020 launch and campaign. Assets via Black Math’s Behance + Reebok.

“What we're made of matters.

Reebok is constructing a brand new reality: one where plastics get a second life and shoes are made from things that grow. They're on a journey toward a more sustainable future, and we helped visualize a plan for getting there.

Recycled & Regrown

Reebok's new sustainability initiative breaks down five key materials, illustrating their sustainable characteristics and explaining how they’re used. We dug into the details of each characteristic; learned all about the materials; and built a visual language for consumer-facing messaging.

And did we also put these ingredients in the blender to create a powerful smoothie? YOU HEARD RIGHT! When your shoes become too worn to wear, you’ll know they are perfectly tenderized and ready to eat*.

(*Reebok says not to do this)

The Elements

Bloom Algae / Castor Bean Oil / Eucalyptus Bark / Natural Rubber / Recycled Polyester

Elements as Campaign Assets

After visualizing each individual element, we worked with Reebok to bring the resulting imagery to the website, social, & out-of-home product campaigns. Every shoe that features one of these new sustainable materials will be identified, down the road, with its corresponding image.”

PORTFOLIO: behance.net/gallery/96928213/Reebok-Sustainability

IN THE WILD: reebok.com/us/sustainability_home

ALL CONTENT © 2020 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.​​​​​​​​​​​​​​

Video production for New England Conservatory of Music highlighting the musical and educational experience of pianist Chi Wei Lo during his time at NEC.

Directed by Merete Mueller and produced by Smartypants Brooklyn. All rights reserved.

A photo essay published in Five O'Clock's "Stand Up" issue, celebrating what it means to be a "Stand Up" guy by sharing voices and perspectives of guys who support each other.  

Images by Nathan Perkel for Five O'Clock. All rights reserved.

Creative production for the launch of Corro, a new e-commerce horse and rider supply brand, “for the love of your horse.” Imagery created is featured on multiple outlets including website homepage, product pages, dedicated emails, social posts and press.

https://corroshop.com/

Images by Scott Stemke, Bonfire Inc. for Corro. All rights reserved. 

A custom collaboration between photographer/adventurer Jimmy Chin and Harry's produced a limited edition line of razors inspired by the colors of climbing gear. Partnership support included photography for web, press and social, editorial stories for Five O’Clock featuring Jimmy Chin and team, event support for launch and press events and the production of a Webby-award winning microsite.

Images by Jimmy Chin and Marshall Troy for Harry's. All rights reserved.

“NEC Enters Era of ‘Creative Confidence’ with Inauguration of Andrea Kalyn, Annual Gala

The April 26 ceremony emphasized what students can do for the world through music; April 27 gala focused on NEC students and the creativity, compassion and conviction they bring to music making.”

By Erich Burnett, Guest Correspondent

https://necmusic.edu/news/inauguration-andrea-kalyn-gala

New England Conservatory celebrated its Inaugural Gala on Saturday, April 27, 2019. The event raised over $1.19 million in support of NEC’s incredibly talented students, who develop their artistry day in and day out on stages, in practice rooms, and in our community. 

Production and event support included programming support, brand marketing direction, digital signage and day-of event management.

A Cut Ahead: Iron & Air x Black Math for Suzuki

A creative collaboration for the 2020 launch of the Suzuki Katana. Assets via Black Math’s Behance + Iron & Air.

Nihontō - Enter the Swordsmith

“A powerful weapon is reborn — forged for the modern era. Can the Swordsmith keep the darkness from wielding its power?

To celebrate the rebirth of a legendary motorcycle, Iron & Air Media wanted to create an animated short film to immortalize the lore of the iconic Suzuki Katana. We helped bring their vision to life.

In addition to creating the animated short film, we worked with the Iron & Air team to design a cover + interior artwork for the 39th issue of Iron & Air Magazine: 114 pages of custom motorcycles, adventure, craft, travel, fuel-culture, and storytelling that you won’t get anywhere else, all served up in a collectible, archive-quality format.

Enter the Swordsmith went from an idea to a polished 90-second animation over the course of two months. Every detail of the film was carefully explored, discussed, and executed — from the patches on the protagonist's jacket to the frame-by-frame screeches of the motorcycle wheel against the pavement. 3D programs played a big part in the pre-visualization process; we first modeled our virtual environment using VR technology that allowed us to immerse ourselves in the world that our characters would race through, and we used 3D motorcycle animations to inform how many of the motions were later animated in 2D (ie. how the bikes banked/drifted while taking corners). Having those placeholders was a big step in executing the 2D + cel animation both accurately & efficiently.”

Credits

Concept & Art Direction: Iron & Air Media - @ironandair

Animation: Black Math - @blackmathtv

Music: Carpenter Brut - @carpenterbrut

Copy: Via Black Math’s Behance

ALL CONTENT © 2020 BY BLACK MATH, INC. AND RESPECTIVE COPYRIGHT OWNERS.

Video production for New England Conservatory of Music highlighting the musical and educational experience of cellist Sebastian Ortega during his time at NEC.

Directed by Merete Mueller and produced by Smartypants Brooklyn. All rights reserved.

Creative production for the launch of CT / NY- based jewelry brand, M.Hisae’s, new website and three jewelry collections— Ume, Camellia and Meridian. Photography produced for use across outlets including website homepage, product pages, dedicated emails, social posts and press.

Photography by Dana Jensen for M.Hisae. All rights reserved. Model - Kiki Harada, clothing provided in part - Kordal Studio.

https://www.mhisae.com/

ABOUT M.HISAE

M. Hisae is the jewelry portfolio of Northwest Connecticut-based artist Michelle Hisae Meronek, blending concepts of art, object, and earth into symbols of commitment, to self and others. Pieces are designed as a blending of disciplines and cultures that influence her the most - her Japanese and Eastern European heritages, travels throughout the American Southwest, Modernist and Bauhaus art, furniture, and architecture, feminine-masculine inquiries, and her continuous study of terra-spirituality.

"Meet the Shaving Company that’s Fixing Shaving” is a Harry’s Grooming television commercial. Production included pre- and post-, casting, location scouting, set design, briefing and contract negotiation.   

All rights reserved.

Video production for New England Conservatory of Music highlighting the musical and educational experience of jazz singer Darynn Dean during her time at NEC.

Directed by Merete Mueller and produced by Smartypants Brooklyn. All rights reserved.

Marketing campaign for Father's Day 2015, including a new limited edition product launch. Content produced for multiple outlets including website homepage hero and product page for desktop and mobile, dedicated emails, iOS feature tile and social posts.

Images by Tom Hines for Harry's. All rights reserved.

Omni-channel marketing campaign featuring commissioned illustrations/animations depicting the "journey of a blade." Published on Five O'Clock and featured in a dedicated email.

Illustrations by Tomi Yum, animation by Ceci Velasco for Five O'Clock. All rights reserved. 

Handled artist and media relations and show coordination for NARS Cosmetics at 10+ NYFW shows in the Fall 2013 and Fall 2014 seasons across multiple locations, including Lincoln Center and The Museum of Modern Art. Clients included 3.1 Phillip Lim, Alexander Wang, Helmut Lang, Marc Jacobs, Naeem Khan, Rodarte and Tanya Taylor.

Photos and videos via NARS Cosmetics. All rights reserved. 

Provided event support for the Fourth annual Pebble Beach Food & Wine Festival, highlighting the prowess of over 60 world-renowned chefs including Jacques Pepin, Tom Colicchio, Wolfgang Puck, Ming Tsai, Charlie Trotter, Masaharu Morimoto, Geoffrey Zakarian, Michael Symon and Shawn McClain. 

Event support included vendor sourcing, negotiation and coordination for the Travel + Leisure event booth.

Photos via American Express Publishing, Food & Wine and Travel + Leisure. All rights reserved. 

H'University is an online educational program that allows students the opportunity to learn real-world skills from world-class entrepreneurs and then apply to get hired at top companies. 

Production included filming and pre- and post- production for six 20-minute webinars featuring Kevin Systrom, Rebecca Minkoff, Tom Colicchio, Mickey Drexler & Neil Blumenthal, Bobbi Brown and David Chang. 

Project management covered the creation of a custom microsite and semester launch marketing campaign, including dedicated emails and social posts. 

http://huniversity.harrys.com

Images by Barbara Anastacio for H'University. Videography by Wenck Brothers for H'University. All rights reserved. 

A photo essay published in Five O'Clock's "Thin Air" issue, inspired by photographer/adventurer Jimmy Chin, and celebrating the exploration of territories unknown by sharing voices and perspectives of guys who push their boundaries to the limit.  

Images by Kyle Knodell for Five O'Clock. All rights reserved.

Marketing campaign for a new product launch requiring content for multiple outlets including website homepage feature module, product page, mobile app, dedicated email and social posts. 

Images by Leandro Farina for Harry's. All rights reserved. Styling by Noemi Bonazzi. 

Integrated marketing campaign accompanying the New England premier of the Grammy Museum’s Bernstein at 100 exhibit at the New England Conservatory September 24 - November 11, 2018. Production included creative assets for on-campus print materials, custom landing page on the NEC website, multiple dedicated emails, social campaign and press. 

“NEC Celebrates Leonard Bernstein

Join NEC in celebrating the 100th birthday of Leonard Bernstein: Boston native, NEC Prep alumnus, and one of America’s greatest 20th-century composers, conductors, and educators.”

http://necmusic.edu/bernstein

Images by New England Conservatory of Music. Design by Julianne Gilpin for New England Conservatory of Music. All rights reserved. 

Photography produced for the launch of Harry's design blog, Tusk. 

Images by Joanna McClure and Marshall Troy for Harry's. All rights reserved.

Photography produced for the Harry's website, social and press outlets. 

Images by Yudi Ela for Harry's. All rights reserved.

Provided both integrated marketing and event production support for Travel + Leisure's first annual Global Bazaar, a highly successful international initiative held at the Park Avenue Armory for a full weekend of cultural celebration. 

Wrote and presented marketing programs to secure advertiser sponsorship of the event from companies including Baume & Mercier, Green & Blacks and Intercontinental. Handled production responsibilities including location scouting and vendor and sponsor coordination. 

Photos via Travel + Leisure. All rights reserved. 

Paid advertising campaign across digital and social outlets. 

Images by Nathan Perkel for Harry's. All rights reserved.